Overview
Community for coaching platform
Profi.com is a SaaS B2B platform for coaches and service providers. In 2023, the company faced the issue of its previously integrated community tool being discontinued, necessitating a replacement. New provider was chosen as the most flexible and suitable product for all use cases. My role was to integrate this solution into our information architecture and provide a seamless visual experience for our users, so they wouldn’t even notice that Profi uses a third-party solution for the community.
Industry
Scheduling, SaaS B2B coaching platform.
Date
2024
My role
Product Designer, I was responsible for all design decisions in this project and executed all of the design.
Collaborated with
Product Manager, UX Researcher, CTO, Development Team, Project Manager, QA Team, Customer Success Team representative.
Overview
Community for coaching platform
Profi.com is a SaaS B2B platform for coaches and service providers. In 2023, the company faced the issue of its previously integrated community tool being discontinued, necessitating a replacement. New provider was chosen as the most flexible and suitable product for all use cases. My role was to integrate this solution into our information architecture and provide a seamless visual experience for our users, so they wouldn’t even notice that Profi uses a third-party solution for the community.
Industry
Scheduling, SaaS B2B coaching platform.
Date
2024
My role
Product Designer, I was responsible for all design decisions in this project and executed all of the design.
Collaborated with
Product Manager, UX Researcher, CTO, Development Team, Project Manager, QA Team, Customer Success Team representative.
Overview
Community for coaching platform
Profi.com is a SaaS B2B platform for coaches and service providers. In 2023, the company faced the issue of its previously integrated community tool being discontinued, necessitating a replacement. New provider was chosen as the most flexible and suitable product for all use cases. My role was to integrate this solution into our information architecture and provide a seamless visual experience for our users, so they wouldn’t even notice that Profi uses a third-party solution for the community.
Industry
Scheduling, SaaS B2B coaching platform.
Date
2024
My role
Product Designer, I was responsible for all design decisions in this project and executed all of the design.
Collaborated with
Product Manager, UX Researcher, CTO, Development Team, Project Manager, QA Team, Customer Success Team representative.
Goals
Mitigate customer churn and prevent sales losses
Address the closure of the previously integrated community tool by implementing an alternative.
Design a scalable solution
Ensure scalability to meet future platform growth and demands.
Ensure a seamless and consistent user experience
Integrate a third-party solution seamlessly into the platform's visual design.
Solution and key design elements
Information Architecture
Although I knew that the goal of this project was to simply replace the previous solution and build an MVP, my prior experience taught me that a well-designed information architecture with scalability in mind can be immensely beneficial in the long run. Therefore, I compiled a list of all user needs and feature requests and designed a solution that could accommodate future requirements.
Solution and key design elements
Information Architecture
Although I knew that the goal of this project was to simply replace the previous solution and build an MVP, my prior experience taught me that a well-designed information architecture with scalability in mind can be immensely beneficial in the long run. Therefore, I compiled a list of all user needs and feature requests and designed a solution that could accommodate future requirements.
Solution and key design elements
Information Architecture
Although I knew that the goal of this project was to simply replace the previous solution and build an MVP, my prior experience taught me that a well-designed information architecture with scalability in mind can be immensely beneficial in the long run. Therefore, I compiled a list of all user needs and feature requests and designed a solution that could accommodate future requirements.
Solution and key design elements
Seamless user experience
My primary objective was to create a seamless and consistent user experience for the new third-party solution. Collaborating closely with the engineering team, I refined every element to ensure predictable interactions and a cohesive look and feel across the platform.
Solution and key design elements
Seamless user experience
My primary objective was to create a seamless and consistent user experience for the new third-party solution. Collaborating closely with the engineering team, I refined every element to ensure predictable interactions and a cohesive look and feel across the platform.
Solution and key design elements
Seamless user experience
My primary objective was to create a seamless and consistent user experience for the new third-party solution. Collaborating closely with the engineering team, I refined every element to ensure predictable interactions and a cohesive look and feel across the platform.
Before: The previous solution lacked visual integration with the overall aesthetic of the platform
After: the layout, grid, and all elements were aligned with the look and feel of the Profi platform
Every element was chosen to align with the UI patterns from the Profi design system, reinforcing a cohesive user interface
Every element was chosen to align with the UI patterns from the Profi design system, reinforcing a cohesive user interface
The slide-out pattern, consistently used across all features on the platform, was implemented to maintain familiarity and ease of use for the users.
The slide-out pattern, consistently used across all features on the platform, was implemented to maintain familiarity and ease of use for the users.
Outcome
Supporting platform growth
This project effectively mitigated potential customer churn and supported continued platform growth. Although Profi used a third-party solution (Amity API), the user experience remained seamless and closely aligned with the existing design, making the community an integrated part of the platform. The scalable information architecture allowed for the smooth incorporation of new features, ensuring the platform could adapt to future needs without compromising user experience.
Outcome
Supporting platform growth
This project effectively mitigated potential customer churn and supported continued platform growth. Although Profi used a third-party solution (Amity API), the user experience remained seamless and closely aligned with the existing design, making the community an integrated part of the platform. The scalable information architecture allowed for the smooth incorporation of new features, ensuring the platform could adapt to future needs without compromising user experience.
Outcome
Supporting platform growth
This project effectively mitigated potential customer churn and supported continued platform growth. Although Profi used a third-party solution (Amity API), the user experience remained seamless and closely aligned with the existing design, making the community an integrated part of the platform. The scalable information architecture allowed for the smooth incorporation of new features, ensuring the platform could adapt to future needs without compromising user experience.
